Projects

Contraband E3 Announcement

Avalanche Studios Group announced its newest IP, Contraband, during E3 2023. Published by Microsoft and dripping with 70's style, this ambitious co-op, open world smuggling game takes place on the fictional Southeast Asian island of Bayan.

My Responsibilities:

• Lead the internal communications plan for launch

• Organized viewing parties for both Avalanche and Microsoft stakeholders

• Secured verification for social channels, including Discord and X (formerly Twitter)

• Advised on trailer

Games Industry Gathering

Founded during the pandemic, the Games Industry Gathering is an inclusive, exclusive networking community of video game professionals. With over 7,000 members, monthly networking calls, and a Discord of resources for game developers across the globe, GIG has built a reputation for being the safest space on the internet.

My Responsibilities:

• Host and help organize monthly Zoom calls

• Moderate a Discord server of 4,000+ members

• Crisis manage events in real time, moderate interpersonal conflicts, and ensure the safety of the community

• Organize virtual and real-world events, parties, and meetups

Chaotic Wholesome Presents

Founded in 2023, Chaotic Wholesome is a TTRPG production company run by creative partners Kay Purcell and David Lee. With a focus on safety, education, inclusivity, and raising money for charity, Chaotic Wholesome has put on a library of streamed games, as well as a weekly talk show focusing on table top gaming.

My Responsibilities:

• Plan and execute all social media marketing, successfully cultivating and maintaining an average of a 2.3% engagement rate on X (formerly Twitter) for 6 months

• Manage all aspects of marketing strategies and campaigns for livestreams and events

• Raised more than $27,000 for charitable organizations

• Organized, moderated, and spoke at multiple conventions, including PAX East and PAX Unplugged

• Maintain relationships with TTRPG companies and table top influencers

Red Bull League of Legends Metamorphosis

A show which challenges top League of Legends influencers and streamers to break the META by testing new strategies, builds, and characters in League of Legends. Featuring Ovilee May, Hai, BunnyFufuu, Trick2G, LL Stylish, UmiNoKaiju, and KayPea, this live remote production series earned headlines in Dot Esport, Blog of Legends, Shack News, and more.

My Responsibilities:

• Identifying, connecting with, and managing talent and the off-camera opposing team

• Creating communication plans and social assets to drive awareness and viewers

• Identifying and connecting with off-META communities, Discords, and opinion leaders

• Moderating Twitch chat and reporting on viewer sentiment

• Creating and managing Twitch trivia and polls

• Working cross departmentally to identify and create social assets to feature show highlights, key moments, and host personalities

Pacific Rim Uprising Interview

DeviantArt partnered with Universal Pictures to create a fan art contest, which was judged by Pacific Rim Uprising director Steven S. DeKnight, whom I got to interview during a livestreamed Q&A event. The conversation included Pacific Rim's anime influences, Guillermo del Toro, working with John Boyega, and the subtle on-screen romance between Newt and Hermann Gottlieb.

My Responsibilities:

• Assume the role of brand voice and host of the interview

• Deliver all messaging and required disclaimers on behalf of DeviantArt and Universal Pictures

• Research and prepare questions for the stream

• Monitor Facebook Live chat, select the best questions, and present them to the guest

The Rainbow Roll Charity Project

This four-part stream benefitting The Trevor Project raised over $2,000 for charity. The Rainbow Roll celebrated queer stories and voices during Pride 2022, and featured the talents of Naomi Kyle, Connie Chang, Bee Zelda, ENnie Winner April Kit Walsh, Calamity, and many more talented players and storytellers using the Thirsty Sword Lesbians system.

My Responsibilities:

• Create, manage, and monitor the campaign and donations page

• Identify, connect with, and recruit talented and diverse players, personalities, and game masters to appear in the project

• Help manage schedules, conflicts, and the unforeseen challenges of such a large project

• Provide feedback around graphics, layouts, and advertising materials to ensure a high, consistent quality

• Moderate chat and help ensure an active, exciting Twitch chat experience

• Monitor and celebrate donations and milestones

Red Bull and the ESA Foundation Presents: Unidos Online

Made in collaboration with the ESA Foundation, Breaking Out! is a round table discussion designed to help inspire, educate, and equip aspiring Latinx developers to successfully launch their careers in the gaming industry. Created for the Latinx in Gaming's celebration of Hispanic Heritage Month, and featuring leading industry talent from Twitch, Youtube Gaming, Ubisoft, and superstars of the indie scene, this panel and our initiatives received a feature in Venture Beat.

My Responsibilities:

• Sourced experts for panel

• Outreach and relationship management

• Reviewing submitted questions and assigning those questions to panelists with the most relevant expertise

• Managing deadlines and late submissions

• Collecting, compiling, and editing video via Adobe Premier

• Building and delivering Run of Show

Red Bull Rage Quit Comic

Made in collaboration with Shen Comix, Rage Quit Comic is Red Bull Gaming's first webcomic. This became Red Bull Gaming's most successful social series, accumulating over 2.2 million views, 90k engagements. An average post performed 28 times benchmark. Rage Quit follows the lives of Gav, Noel, and the mysterious No Mic, three quirky characters with radically different personalities, and tells the story of their misadventures in gaming.

My Responsibilities:

• Collaborate with Shen to create brand guidelines for comics and characters

• Create character personalities and profiles

• Review and provide quality control for scripts and completed comics

• Write scripts for more than twenty comics

• Write website copy and character profiles for Rage Quit Comic website

• Create and execute launch strategy for website and social posts

Red Bull and Anne Munition at PAX East

This unique IRL livestream event featured Red Bull Gaming athlete Anne Munition, who invited viewers to join her as she explored the floor at PAX East. Fans followed along as Anne demoed indie games of all types, chatted with her sponsors, and met fans. The resulting stream and recap video have been incredibly well-received, and collectively have received more than 750,000 views.

My Responsibilities:

• Leverage my network to identify and connect with indie games and developers to secure appointments, interviews, and filming rights, including the only screen recording of Fall Guys: Ultimate Knockout at PAX East

• Built and managed the show schedule

• Found and secured additional appointments and interviews day of when extra time became available

• Managed filming wavers, ensuring signatures from anyone who appeared on camera

• Assisted the crew with navigating the venue, managing crowd control, and managing filming equipment, batteries, etc.

• Served as primary point of contact for Red Bull Gaming at PAX East, managing all day of introductions, explanations of the show format, etc.

Red Bull's Ninja New Year

Tyler 'Ninja' Blevins sent 2018 out with a bang and a 12 hour livestream from Times Square in New York City. This star-studded event featured Fortnite, streamers such as Tim The TatMan, as well as costumed Fortnite dancers, a themed indoor miniature golf, a mechanical Loot Llama, and the now infamous scene of Ninja Flossing on national television.

My Responsibilities:

• Collaborated with Twitch to create and implement the first large scale test of the new Twitch Poll system

• Wrote, ran, and was responsible for polls and trivia used during the stream

• Monitored the stream and community sentiment

• Assisted behind the scenes, helping deliver computers, equipment, information, and more to ensure a smooth run of show

Red Bull Conquest Finals 2019

Red Bull Conquest is an original Fighting Game series featuring the top players from eight different regions compete to prove who is the best region in the FGC. Each region must show their mastery of three games: Street Fighter V: Arcade Edition, TEKKEN 7 and UNIST (Under Night In-Birth Exe:Late[st]). The original series Red Bull Conquest Road Trip tells the stories of the players and communities behind the competition, and laid the foundation for Class in Session: Anakin's TEKKEN Dojo. Red Bull Conquest received coverage in Dot Esports, Shack News, the Esports Observer, Dexerto, and more.

My Responsibilities:

• Craft the messaging and series narrative

• Consult on graphics, voice over, and Finals talent

• Interfaced with hosts and players during finals, managing needs and requests while ensuring that schedule was followed, and that interviews were available when needed

• Moderate Twitch chat for both days of the Finals stream

• Identified overwhelming positive community sentiment towards the Conquest Finals playlist, used the opportunity to work with the music department to provide and promote playlist, increasing their metrics and helping them meet their goals

The Christmas Cookie Caper

The Christmas Cookie Caper was an original D&D 5E charity game which raised $2,300 for Extra Life and the Children's Miracle Network. Written and run by Kay Purcell and David Lee, it featured the talents of Holly Conrad, Matt Joro, David Tilstra, Calamity, Candace, and Lemar, and put a satirical fantasy twist on the events of the latter half of 2022.

My Responsibilities:

• Co-write the adventure and serve as the on-camera game master

• Selecting cast members, leading all communications and outreach

• Creating and maintaining the charity campaign, including the creation of donation incentives and monitoring donations in real-time to incorporate them into the game

• Creating social media assets and clips of the most memorable, marketable, and hilarious moments.

• Collaborating with graphic designer to create additional social media assets and overlays

Red Bull and GrandPOOBear FallMania

FallMania is the Internet's most popular Fall Guys: Ultimate Knockout tournament, created by speedrunner and Twitch Rivals Fall Guys grand champion GrandPOOBear, AKA David Hunt. FallMania pits sixteen legendary competitors against each other in a winner-take-all extravaganza, which has racked up more 400,000 views and been featured in Dot Esports, GamesRadar, Talk Esports, and more.

My Responsibilities:

• Assist with identifying, vetting, and contacting potential players

• Create social and promotional copy

• Work cross departmentally to identify new formats, promotional concepts, and tournament opportunities

Red Bull and the ESA Foundation We Are E3 2019

We Are is an initiative created by the ESA Foundation, in partnership with Red Bull, designed to connect women with diverse backgrounds in the video games industry, to educate on the impact of women in the community and the legacy they have achieved, and to inspire new voices and talent to contribute passionately to video games. E3 2019 featured a large booth that included a virtual reality confessional, a photo booth, a gaming lounge, a hidden bar, and a robust suite of programming, featuring guest speakers such as Janina Gavankar, Naomi Kyle, Anthony Tran, and Samantha "Persia" Hancock.

My Responsibilities:

• Creating copy, descriptions, and messaging for all panels, meetups and events

• Building and maintaining event pages, managing signups, guests, and schedules

• Identifying, connecting with, and scheduling speakers, panelists, and events

• Identify and work with an artist to create the VR confessional booth

• Organizing and building guest lists for industry happy hours and meetups

• Identifying titles and creating a space to feature new indie games within the booth

HOW TO TAKE PEOPLE'S MONEY* (and give it to charity)

A wrong-answers-only-style PAX Unplugged panel on how to run successful TTRPG streams for charity. Moderated by Kay Purcell, featuring Holly Conrad, Brain Gray, Candace the Magnificent, and more, who had collectively raised more than $50,000 for charity. A PAX Together pick, it focused on diversity and inclusion, planning, fundraising, project management, and more.

My Responsibilities:

• Panel moderation, including panelist introduction, panel prep, collecting and incorporating questions, and managing time

• Lead a live 20 minute Q&A session

• Selecting and outreach of panelists

• Primary contact for PAX; worked with con organizers to adjust the panel's start time in order to accommodate the schedules of panelists

• Panel panning and prep

• Maintained communication lines and messaging between all panelists

Red Bull Dragon Ball FighterZ Final Summoning

Red Bull and Bandai Namco collaborated to celebrate the culmination of the DRAGON BALL FighterZ 2018/2019 world tour. Players and fans from around the world converged in Los Angeles at The Majestic Downtown to battle it out at Red Bull Final Summoning. This event streamed live on Twitch, and featured hopefuls battling it out at the Last Chance Qualifier on January 26, before the most tenacious competitors faced off at the World Finals on January 27.

My Responsibilities:

• Ideate and incorporate community and cosplay elements into the run of show

• Work with players and back of house to ensure a smooth run of show

• Work with communication and production teams to monitor schedules and secure interviews with players

• Monitor and report on community sentiment and social success metrics

Red Bull League of Legends Solo Q

Red Bull Solo Q puts a twist on a typical League of Legends match, pitting player against player in a bracket of 1v1 duels. In addition to the four tournaments, Red Bull Solo Q also features a Leaderboard activation, and the top eight will duke it out in a Top Lane brawl for the right to represent their country in the world finals. This unique tournament received coverage in the Esports Insider, Shacknews, the Esports Observer, and more.

My Responsibilities:

• Managed the first influencer program for Red Bull Gaming, featuring Nicki Taylor, UmiNoKaiju, Chelsea Bytes, Hai, and PanunuLOL

• Worked cross departmentally to develop videos and social assets to drive participation

• Created website copy for the US website, apparel line, and FAQs

• Applied learnings from Red Bull Power Spike to craft better tournament rules, FAQ entries, and to create clear and effective copy

• Created, verified, and managed the official US Red Bull Solo Q Discord

• Monitored and reported community sentiment across Discord and social media

• Collaborated with Battlefy to update and further elaborate tournament rules, FAQ entries, and to create additional messaging

• Developed and executed communication strategies to promote Solo Q assets and drive participation

Xsolla Diamond Club Community Managers Roundtable

This deep-dive featured an all-star lineup of experienced community managers, including Victoria Tran (Among Us), Joe Tirado (System Era Softworks), Evan Berman (NBA 2K), Kay Purcell (DeviantArt, Red Bull, Avalanche Studios), and moderator Lynn Richter (Knockout City). Focused on the importance of community, this panel took a deep dive into tips and tricks, tools of the trade, how to build safe and diverse community spaces, and how community managers can create boundaries and advocate for their own mental health and wellbeing.

Dragon Quest XI DeviantArt Livestream

Artist Ross Tran of RossDraws celebrated the release of Dragon Quest XI with a first look at gameplay, an interview with Neil Pabon, Square Enix Product Marketing Manager, and Samantha Reinert, Dragon Quest Community Manager, and a fan art session featuring Jade.

My Responsibilities:

• Gather character information to help Ross pre-plan and start his drawing for the session

• Planned community involvement for the segment, gathering questions and community sentiment around Dragon Quest XI ahead of the stream

• Be the brand voice and host of the interview

• Deliver all messaging and required disclaimers on behalf of DeviantArt and Square Enix

• Research and prepare questions for the stream

• Monitor Facebook Live chat, select the best questions and present them to the guests

• Supported the guests by providing information about the history and lore of the series